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From its steamy hookup bars to its provocative swingers clubs to its wide array of sex shops filled with erotic gadgets and goodies, New York is a pretty sex-positive city. That's why we weren't exactly surprised that New Yorkers spend quite a lot on OnlyFans per year, as revealed by a new study by search engine OnlyFinder—rather, we're shocked that a town as notoriously horny as the juicy Big Apple didn't even crack the top 10 of OnlyFans-using states in the U.S.
According to the OnlyFinder research, New York State shelled out roughly $179 million on OnlyFans—a content subscription platform where creators upload videos and garner subscribers to their content, usually of the adult variety—in 2024, reports the New York Post. New York residents dropped $88,646 annually on the NSFW site per 10,000 residents, ranking the Empire State 35th in the country among OnlyFans' big spenders.
Our closest neighbors also ranked in the back-half of the list: New Jersey ranked 33rd, with $90,724 spent annually per 10,000 residents, while Connecticut landed ten spots down, at No. 43, with a yearly spend of $81,941.
That's a lot of Benjamins, sure, but it's nowhere near the kind of dough being laid out by the No. 1 state: West Virginia topped the per-capita ranking at $116,313 spent annually on the subscription site. The Mountain State was joined in the top five OnlyFans spenders by Nevada, Colorado, Illinois and Iowa.
On the opposite end of the spectrum, Mississippi proved the most frugal where OnlyFans subscriptions are concerned, paying only $54,728 annually. Louisiana, Arkansas, Alabama and Alaska also ranked in the bottom five.
The 2024 study also showed which OnlyFans creator is resonating most with New Yorkers: Sophia Rain had more than 246,000 monthly searches in the Big Apple. Camilla Araujo was also a popular choice, coming in second in New York with 110,000 monthly searches.
Of New York-based OnlyFans users, an unsurprising 83-percent were men (that equates to approximately $148.7 million of the state’s $179.1 million annual spending on the site). Women users accounted for 17-percent of site subscribers in New York, spending $30.4 million. Married New Yorkers made up nearly half of the state's OnlyFans subscribers (at 47-percent, to be specific), while users in the coveted 25-34 age range clocked in at 36-percent.