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For anyone who has had to navigate lactose intolerance, gluten sensitivities or any other limiting food-related allergies, a new NYC bakery is here to help, in delicious pastry form: Bub's Bakery is the latest from the team behind local hotspots Fish Cheeks and Bangkok Supper Club, and it's bringing all of your usual bakery favorites—flaky croissants, gooey cookies and the like—all without nine of the most common allergens, including gluten, dairy, soy, nuts, and all animal products.
Inspired by co-founder Jenn Saesue’s experience navigating her husband’s food intolerances and developed in partnership with James Beard–nominated baking pro Melissa Weller (Roberta’s, Sadelle’s), Bub's doesn't "focus isn’t on what’s missing," per the team, but rather "on everything that’s possible."
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That means a wide array of both savory and sweet items: kouign amanns with raspberry-rose jam and yuzu lemon curd, oversized cinnamon rolls, savory Danishes with roasted mushroom bechamel, buttery "egg-and-cheese" biscuit sandwiches, rice crispy bars and pumpkin pie cups with cheesecake swirls, among others.
"What makes Bub’s different is the level of culinary innovation at its core," per the team. "Every recipe was developed from the ground up, not just swapping ingredients, but inventing new techniques that deliver indulgence, nostalgia, and joy—without compromise.
Opening today, September 25 at 325 Lafayette Street in Noho, the 450-square-foot bakeshop is set up as a grab-and-go operation, with cheery, bright interiors centered around a yellow Zinc counter. From there, Bub's offers a full coffee and espresso menu by Devoción Coffee to go along with those allergen-free food options; seasonal drinks and specialty beverages will also be available.
Bub's Bakery will be open weekly Wednesday through Sunday from 7am to 7pm, with pastries available beginning at 8am each day.