It all started with Michael Preysman's desire to create a great tee shirt in 2010. Fast-forward to today and the founder's SF brand has become a favorite IRL shopping destination where hipsters, moms and dads, creatives, and regular Joes and Janes of every age load up on quality basics. The digitally native retailer brings "radically transparent" pricing (and a neutral-leaning color palette) to life in its 3,000-square-foot flagship. It's clean, bright and airy—not a mannequin in sight. What you will find: expertly folded stacks of denim and cotton tees, beckoning cashmere sweaters, regiments of neatly arranged wrap dresses, and hoodies and sweatshirts lounging on minimalist wood displays. Plus, shoes plenty of shoes (including Day Heels galore). Although long queues are known to pop up, mostly on weekends, Everlane's integrated ID system allows for quick and seamless checkouts.
San Francisco may not be known for its "fashion," but make no mistake—it has an abundance of style. Most city dwellers tend to dress for real life—one that probably includes biking or scooting to work or coffee shops, hoofing up hills for meetings and Lyft-ing to happy hour. In other words, practical and versatile clothing (layers are key) just makes sense here…as does flaunting one's individual style. And this is where San Francisco's amazing indie men's and women's clothing boutiques shine. Each has a unique vibe; all have a loyal following. Within their walls, you'll find timeless staples like tees, denim, button-downs and moto jackets, as well as standout dresses, trousers, accessories and outerwear and even beauty supplies. Every shopper is sure to find something to love, and wear again and again.
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