The 100 best shops in London: 10-1

Going shopping in London? Plan where to head with our round-up of the city’s finest retailers, from cheap vintage shops to world famous department stores

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Best for
Edgy fashion at purse-friendly prices

Don’t miss
The made-in-Italy shoe range

How much?

When it opened in 2012, the awkwardly named & Other Stories filled a gap in the high street for affordable clothes with a serious edge. Arranged over two floors in what was formerly Mamas and Papas, this airy store injects a little European obscurity into an otherwise mainstream shopping thoroughfare.

Although only a stiletto’s throw from the Topshop flagship, this H&M owned gem couldn’t be more different. For a start, there is only one branch in the UK at the moment, so you won’t see every other 14-44 year old woman in the same top as you. The store has a team of designers – some of whom have worked for labels like Acne and Sonia Rykiel – stationed around Europe from Stockholm to Paris.

This is a fine destination for elegant silk blouses, long belted blazers and chic cropped trousers, and there’s an excellent range of beauty products, skincare and make-up – check out the on-trend shades of nail polishes. The appealingly ugly shoes and clumpy boots – think pleasingly odd heel shapes and butter-soft leathers, all made in Italy – offer excellent value for money.

  1. 256-258 Regent St, W1B 3AF
  2. www.stories.com
    Oxford Circus tube
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Users say

1 comments
Paula H
Paula H

Really, these are the best?  Just in London 2 weeks ago.  Took pictures in Harrods but did mad shopping in Primark and H&M!  Not even on the list.  


Would recommend both Primark and H&M over these places with more walls than merchandise.