This month sees the opening of Picturehouse Central, a new seven-screen cinema carved from the remains of the little-missed Cineworld Shaftesbury Avenue in the old Trocadero centre. For many, ‘Trocadero’ was long a byword for West End nastiness – tourist-trap arcades, cheapo shops and endless escalators. But the Picturehouse cinema chain has now brought style and substance back to a building that first opened in 1896 and has its roots in late Victorian and Edwardian glamour.
We took a hard-hat tour of the venue with Clare Binns, a Picturehouse veteran and director of programming and acquisitions at the Cineworld-owned chain. Join us for the tour below…
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