Finding a room in Fitzrovia is easy, as it’s one of the most desirable parts of London, bordered by Marylebone to the west, Soho to the south, Bloomsbury to the east, and Regent’s Park to the north. So that’s shopping, theatre, culture and leisure sorted then. Thanks to Virginia Woolf, Dylan Thomas and Augustus John, the area gained quite a bohemian reputation in the 1930s and ’40s, but today it’s all media luvvies and boozy lunches. Great hostelries include the Newman Arms and Bradley’s Spanish Bar, and for food, Berners Tavern and Hakkasan. Here's our top ten of the best hotels in Fitzrovia.
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The best hotels in Fitzrovia
Owner Kit Kemp has gone for a Bloomsbury theme here, with original artworks and a ‘Bloomsbury London’ mural in the restaurant. All 52 rooms and suites feature modern wallpaper and individually chosen furniture and ceramics, as well as a host of facilities, including a 75-seater screening room, gym, and spa treatments that can be carried out in your own room. On-site Oscars is open for breakfast and brunch right through to cocktail hour and dinner.
Another Ian Schrager winner, this time with Philippe Starck, the Sanderson is fabulously futuristic, with starship-themed lifts, bold-as-you-like lobby furniture and arty wall lights behind full-length silk curtains. Rooms have a pared-down palette of silver, grey and lemon, with huge glass-box bathrooms. There’s a residents-only Purple Bar for fab cocktails, plus brasserie restaurant, and further facilities include a 24-hour gym and steam room, regal billiards room and lovely Japanese garden for drinks or afternoon tea.
One of six YHA branches in London, the Bolsover Street hostel is one of the best in London. Five floors of neatly designed rooms, many en suite, are arranged over a hip café/bar (open to non-guests) where guests can relax or have a meal or drinks. There’s free wifi in public areas, a well-equipped kitchen and washing area, plus a separate room complete with hair straighteners and an ironing board. There’s even a cash machine.
In a converted Georgian townhouse on the corner of Bedford Square, Myhotel is contemporary and comfortable. The 86 rooms are simple but stylish, with white or cream walls and white subway-tiled bathrooms. Larger superior rooms add some bold colour to the mix. The My Place 1 suite is a stunner, with dark wood panelling and floors, and access to the roof terrace. There’s a spa treatment room in the basement and upscale artisan bakery/kitchen Gail’s on the ground floor.
Set in four Georgian townhouses, Hazlitt’s is perfect for eighteenth-century fantasists. An extravagant evocation of the Georgian era, this place has painted panelled walls, open fireplaces, antique furnishings and old oil portraits in gilt frames. Individually furnished bedrooms continue the theme, with free-standing tubs, heavy curtains, and four-posters or exquisitely carved half-tester beds. Modern comforts are discreetly in place, however, with modern heating/air conditioning and TVs in antique cupboards.
The lobby bar at Ian Schrager’s London Edition is fabulous, with plenty of marble, ornate ceilings and a colossal silver egg-shaped thing in place of a chandelier. Rooms are a mix of modern-day hunting lodge – faux fur throws, wood panelled walls and warm lighting – and sleek practicality. Some have furnished terraces. Downstairs you’ll find great food at glamtastic Berners Tavern, helmed by Michelin-starred Jason Atherton. Unsurprisingly, there’s even a club in the basement.
Good pricing, from £69, plus cool styling and a great location a minute from Goodge Street station makes this a no-brainer. Rooms are compact but perfectly designed so that you don’t keep falling over your suitcase (it stashes neatly under your bed) and you can choose from a well-designed standard, or a slightly bigger cabin-style room; both come with Hypnos beds and en suite monsoon showers. Breakfast is extra, and hot drinks, pastries and muffins are available all day.
At the north end of Tottenham Court Road, the Belle is a pub with five individually designed boutique rooms upstairs. Brightly colour-themed – black and white, olive, sand – rooms have a tiled en suite wet room with rain shower. There is no concierge, but staff are on hand to help. Breakfast is included in the price and served in the open-plan kitchen.
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