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Arôme Bakery – which features in Time Out’s list of the best bakeries in London – is opening up a third branch.
The cult-worthy French-Asian bakery already has branches on Mercer Street in Covent Garden and Duke Street in Marylebone, and will be launching on Shaftesbury Avenue this spring.
The bakery combines Parisian patisserie flair with global flavours, stocking the likes of housemade shokupan (Japanese milk bread), sausage and cheese croissants with Japanese bbq sauce, tomato confit pain suisse and miso bacon escargot with spring onions and coriander.
The new branch will reportedly offer soft serve ice cream as well as the traditional Arôme bakes and pastries. You’ll find it at 92 Shaftesbury Avenue, W1D 5EA at some point this spring.
Want to know where else to eat in Chinatown? Take a look at our list of the top 20 places in the central London neighbourhood, spanning Malaysian, Korean, Singaporean, Thai and Taiwanese cuisine alongside regional Chinese flavours like Sichuanese, Cantonese and Gansu style classics – not to mention an entire alley of pan-Asian dessert options.
Also check out our guide on how to celebrate Lunar New Year in London. In 2026, Chinese New Year falls on Tuesday February 17, ushering in the Year of the Horse.
The best bakeries in London, according to Time Out.
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