With the coronavirus pandemic hitting the UK, restaurants across London are being forced to temporarily close for the safety of the public.
The entire hospitality industry is facing unprecedented challenges ahead, and the capital's many brilliant eateries need all the support they can get. Whether it's through buying their vouchers, or snapping up a branded tee, please give London's restaurants as much love as you can. Below, we've listed just a few of our fav spots that are selling merch online. Still, there will be plenty more, so do look up your own top places to dine out, and we'll keep updating this list.
What is it? A bakery school and shop, famed for its doughnuts. What merch can I get? You can book advance vouchers via its website for classes at a later date. Bread Ahead is also doing daily baking classes on Instagram live – and all for free. What’s more, the bakery has cookbooks available at all its branches, if it is safe for you to go out.
What is it? A hugely popular Middle Eastern café/restaurant in the northern reaches of Fitzrovia. What merch can I get? Plenty of it. Honey and Co has an online shop, packed with vouchers, cookbooks, hampers and more.
What is it? A stalwart street food joint at Kerb Seven Dials and Market Hall Victoria, renowned for its absurdly good salt beef sarnies. What merch can I get? Whole joints of beef pastrami, of course, and salt beef, which can be delivered to your door, ordered through its online shop. Plus, it's selling adorable branded tees decked out with cartoon pickles.
What is it? A restaurant and wine bar from the people behind Noble Rot magazine. What merch can I get? Gift vouchers, mugs and tote bags tastefully emblazoned with ‘sex & drugs & Pinot noir’. Sheer brilliance. All are available on its website.
What is it? A long-established British restaurant in Clerkenwell, with excellent puds. What merch can I get? Boxes and boxes of wine, listed on its online shop, which can all be delivered to your door. In these trying times: wine not?
What is it? A popular vegan fried ‘chick’n’ mini-chain. What merch can I get? Jazzy vegan-themed badges, branded tees and ‘hail seitan’ tote bags, of course. Just hit up Temple of Seitan’s online shop.
What is it? A New York-style pizzeria selling enourmous 22-inch pizzas. What merch can I get? The only thing you’d ever need: a t-shirt adorned with the words ‘giant f*ckin’ pizza’. You’re welcome. Available on its online shop.