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There’s a new mood in the air. Mindless consumerism is out and conscious consumption is in, as we all make more effort to go eco. And once you’ve sworn off plastic straws and swapped your steak for seitan, it’s time to turn your attention to your wardrobe.
London might be a fashion capital, but our stats aren’t too pretty. Traid estimates that 23 percent of our clothes go unworn, with a whopping 123 million items languishing unloved in the city’s wardrobes. Meanwhile on a global scale, the textile industry is one of the planet’s biggest polluters, emitting 1.2 billion tonnes of greenhouse gas every year – and our appetite for bargain garms and throwaway trends isn’t helping.
But luckily, ethical clothing brands are working to make things better. Using responsible fabrics and sustainable methods, with artisan workers being paid a proper wage, these clothes are made to last far longer than a single season. We’re not talking linen smocks and lumpy jumpers, either: London’s new breed of sustainable boutiques favour cool cuts, chic prints and playful colour palettes, while dress agencies are saving the city’s fanciest labels from landfill. So treat yourself to a guilt-free haul. Mirror, mirror on the wall – here are the fairest shops of them all.