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Clerks II
Photograph: Courtesy the Weinstein Company

Kevin Smith launches his fictional burger joint, Mooby’s, as a pop-up for a great cause

Written by
Stephanie Breijo

4/22 Update: Man, you guys really love chocolate-covered pretzels. Kevin Smith's Mooby's pop-up was so popular that it crashed the Postmates app (twice), so after taking a two-day break, Mooby's is back—and it's extending its run. Now you'll order Mooby's through this Tock page, and the pop-up is now available for pickup only. You'll simply choose a reservation time, pay online, then make your way to 7100 Santa Monica Blvd in WeHo today through the end of the month. 

Snoochie boochies: Kevin Smith’s golden calf is coming to Los Angeles this week when Mooby’s—the fictional burger shack seen in Clerks 2 and Jay and Silent Bob Strike Back—starts slinging burgers as a to-go pop-up.

The cartoon cow’s boxed meals launch this Sunday, April 19, thanks to a collab with the team that brought us some of the city’s biggest pop-culture throwback restaurants, including the Saved by the Bell-inspired Saved by the Max and last year’s IRL Good Burger pop-up.

“Ever since I first introduced the fictional fast food joint in my films, folks have said ‘You suck at movies, so open a Mooby’s!’” Smith posted to Instagram this morning. 

The writer-director-producer is taking that advice first with the pickup-only Mooby’s, then maybe with a built-out pop-up in the future: Smith and the Saved by the Max team hope to open a full-on Mooby’s later this year, but in the meantime you’ll be able to find it through Tock until April 30.

Kevin Smith Mooby's burger pop up

Photographs: Courtesy Mooby's

“Our teams are aiming to open by summer, but we are continuing to monitor and abide by all safety precautions and requirements before deciding any opening date or run times,” a rep for Saved by the Max tells Time Out, adding that the full pop-up could include items such as the multi-burger–stacked Cow Tipper.

For now, expect items like the “Mooby’s Messy Lasagna Sandwich”—also available vegan—served with a side of “Hater Totz” and chocolate-covered pretzels. And who better to serve up lasagna sandwiches than Royce Burke, the chef behind Secret Lasagna who’s slated for the events company’s Clueless pop-up, as well?

Burke and the Secret Lasagna team—who are also running a temporary market in Saved by the Max’s restaurant space—will be cooking the Mooby’s meals, and for an excellent cause: Much like the donated meals from the Secret Lasagna market, monetary proceeds from the Kevin Smith pop-up will benefit No Us Without You, an organization that helps feed undocumented restaurant and bar workers who’ve been hit by the recent wave of under and unemployment.

As if that weren’t enough, each Mooby’s meal will include a “toy surprise” in the form of an autographed card from Smith, which will also serve as a ticket for “front row slots” when the full Mooby’s pop-up launches.

“If you’ve ever seen Dogma, or Jay and Silent Bob Strike Back, or Clerks 2, or Jay and Silent Bob Reboot, you’ve seen fake people eat at a fake fast food joint,” Smith posted today. “Now, BE a fake person eating actual food from a real restaurant!”

The Mooby’s pop-up runs April 19 to 30, available from noon to 8pm or until meals sell out. Order through Tock.

This story has been updated to reflect the shift to Tock and the extended pop-up date.


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