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A paddle steamer going down the Murray River at dusk.
Photography: Murray Regional Tourism

Two Victorian towns have been named among the top travel destinations in Australia

You’ll never guess which of our regional hotspots made the cut

Leah Glynn
Written by
Leah Glynn

It’s officially that time of year when Wotif announces its annual round-up of the top ten travel destinations around the country. And in 2023, two Victorian townships made the cut: Ballarat and Echuca.

The 2023 Aussie Town of the Year Awards are determined by data that looks into accommodation affordability, quality and overall traveller satisfaction. And the results couldn't have come at a better time, with research revealing that 46 per cent of Aussies are planning to travel over the upcoming April school holidays and Easter long weekend.

Taking the top spot is Albury in New South Wales, which is perched on the mighty Murray River. And to be fair, we could almost claim this as a win for us all considering its close proximity to the Victorian border. Bundaberg in Queensland came in second place, followed by New Norfolk in Tasmania and Port Lincoln in South Australia.

Landing at number five is the historic Goldfields township of Ballarat. Victoria’s largest island city boasts not only spectacular architecture and heritage-listed attractions but also an incredible foodie scene, dynamic arts community and even some natural wonders. Rounding out the rest of the list is Merimbula in New South Wales, Toowoomba in Queensland, Orange in New South Wales, with Echuca coming in hot at number ten.

Best known for its lush riverside beauty and paddle steamers, Echuca’s many highlights include quirky accommodation options, fab culinary offerings and an impressive line-up of events. It also experienced a challenging summer due to flooding, so there’s really no better time to visit Echuca and give some love to the local tourism providers.

So, what are you waiting for? Your next Victorian getaway is calling.

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