First came Vegemite smoothies, and now the tar-black salty stuff is being slathered on popcorn. Village Cinemas is now selling a Vegemite-and-cheese popcorn at its candy bars.
We know, we know. We were suspicious too. But it's actually kind of delicious. If you said it was addictively delicious, you would not be in the wrong ballpark. It makes a kind of sense: What is best friends with popcorn? Salt. And what is Vegemite chockfull of? You can see where we're going with this. It tastes like a very salty, very cheesy popcorn.
You can get it at Village and Event cinemas, but you won't be able to get a giant bucket of the stuff (probably best for your sodium levels). The 60-gram packets join flavours such as rocky road, raspberry and white chocolate, and salted caramel.
And if you love the mishmash of salty and sweet, creamy and crunchy, we have a recipe for your next moviegoing experience:
1 packet Vegemite & Cheese popcorn
1 packet Malteasers