Time Out says
The brainchild of singer Linda Bull, this is a boutique children's shop she runs with sister Vika. In the heart of the village-like Fitzroy North, it's packed full of the modern-day equivalent of the cutest toys and dresses of your own childhood. Covet, covet!
Among the labels and brands they stock are Sooki Baby, Munsterkids, Ouch, Minti, Littlehorn, Oishi-M and Raspberry Sunday.