Edgy, affordable men's fashion hasn't always been so easy to come by in Melbourne's CBD – but with the opening of Australia's first I Love Ugly store, things are looking up.
I Love Ugly is an Auckland-based men's streetwear brand that is arriving in Melbourne via the USA, where it's now hugely successful. Combining sportswear and luxury, I Love Ugly adds a modern twist to classic garments and sells everything from military-inspired cotton shorts to clean, well-cut shirts – and slim-fit jeans to speckled black blazer jackets. Price-wise, you're unlike to pay more than $250 for any singular garment. The brand is also known for its series of classic watches; perfectly understated, and great as gifts.
The Russell street store pays homage to the brand's dark aesthetic, featuring lots of black and rich wood fittings.
|Venue name:||I Love Ugly|
22 Russell Place
|Opening hours:||Mon-Wed 10am-7pm; Thu, Fri 10am-9pm; Sat 10am-5pm; Sun 11am-5pm|