The SuperCool Fitzroy Emporium

Shopping, Accessories Fitzroy
The SuperCool Fitzroy Emporium

It would be inaccurate to say that the SuperCool is just a gift shop – unless treating yourself with treasures counts. Until recently, this emporium of homewares, magazines, stationary and art existed online and as part of the South Melbourne Market’s design space. They’ve just opened their first flagship store in Fitzroy: an exposed brick, polished concrete playground of innovative design.

If you are searching for a gift, then the SuperCool has you sorted no matter your budget. Mexican table runners and tea towels will brighten up the home, and the penguin jumpsuits are so adorable that you’ll wish they were available in adult size. The range is diverse and well-priced, which shouldn’t come as a surprise: the guys recently won an international award in global innovation in retail.


Venue name: The SuperCool Fitzroy Emporium
Address: 280 Nicholson St
Opening hours: Thu-Sat 10am-5pm; Sun 11am-4pm; Mon 10am-5pm
Static map showing venue location