Live music is officially back, baby! And to celebrate, Jim Beam is bringing its world-renowned Welcome Sessions back to Australia with three one-of-a-kind, intimate gigs that are set to thrill and unite Aussie music devotees.
As the first family of bourbon, Jim Beam’s history and heritage has been going strong since 1975. The Welcome Sessions have been designed to celebrate the unrivalled power of live music, and to transcend space, time and culture. And no matter the genre or the artist, it's no secret that music innately brings people together.
Local sensations The Veronicas, Client Liaison and Flight Facilities star in Jim Beam’s 2022 Australian Welcome Sessions, with fans invited to come along and see their favourite artists in a uniquely intimate setting, enjoy a delicious drink, soak up the good vibes and praise the power of live music.
The Melbourne iteration will take place at the Hop Bar in the prime spot of Beer Deluxe at Federation Square on August 20. The Veronicas – the beloved pop queens behind dancefloor bangers such as ‘4ever’, ‘In My Blood’ and ‘Untouched’ – will take to the stage with a rousing set that is sure to get the crowd hyped up. To complement the tunes, there will be refreshing Jim Beam drinks – best enjoyed while soaking up the afternoon rays with your mates.
If an arvo of beats and bevs with one of Australia’s hottest live music acts sounds like your type of thing, then you’re in luck – you can score one of 75 double passes to this exclusive event by going to the website and sharing in 25 words or less your most memorable live music moment. Easy, right? You bet.
And because live music is something to be enjoyed by all, the Jim Beam Welcome Sessions also travelled to Sydney on June 11 (where electronic duo Flight Facilities played a DJ set) and Brisbane on July 16 (where indie pop duo Client Liaison (DJ set) performed).
For more information and to win tickets to the Melbourne event, head to the competition website. The comp opens on July 25 and closes on August 15. Good luck, this is one event you don’t want to miss!
PS: On the global stage, Jim Beam has launched a headline partnership with rock legends Muse to share the Welcome Sessions message through behind-the-scenes European tour access and the first-ever Welcome Session performance at the home of Jim Beam in Kentucky in early October. It also features an exclusive documentary series capturing untold stories of the band’s career and its community of fans, which can be accessed here.