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Lynx discerning man's journey

The Discerning Man's Journey

Where men of individuality and style can find the best in fashion, grooming, and lifestyle in Melbourne

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There's no one right way to be a modern man. In fact, the magic of being a bloke in the 21st century is that you can be whatever you want to be. That being said, a little black book for when you need a bespoke suit, a pansexual speed dating night, or a place to go and make a robot never hurt anyone. So we made you one.

Shine yourself up

Make and learn

Wear it well

Attract and impress