Here in Melbourne we have no shortage of egos, super-egos and creatures of the id, so it's not as surprising as it seems that a massive installation celebrating Sigmund Freud is about to be set up in Federation Square.
'Vienna Therapy' is the brainchild of famous Viennese street artist Nychos and celebrates one of the Austrian capital's most famous sons, the father of psychoanalysis.
Working in partnership with the Vienna Tourist Board, Nychos designed the installation as a modern portrait of Freud’s inner mind, paying homage to his celebrated work to develop a deeper understanding of the human psyche and the subconscious.
The imposing white sculpture of a dissected Freud looms over a giant therapy couch for those brave enough to offer themselves up for analysis. Those keen to share their Freudian experience with friends can make use of the gif-booth and upload their moving images to social media using the hashtag #viennatherapy.
Visitors can also have their mind “mapped” via a brainwave-sensing headset. Following the mind-mapping, participants will receive a personalised list of recommendations for exploring Vienna based on their individual likes and dislikes.
Free Vienna roast coffee by boutique roastery Coffee Basics will also be served daily 9.30am-noon, with a choice of the Melange (Vienna’s take on a latte) or a Kleiner Schwarzer (single shot of espresso).
Melbourne is only the second city in the world to get the 'Vienna Therapy' installation after New York City in 2016. Nychos will be in town to conduct workshops and hang a solo exhibition at Juddy Roller Gallery in Fitzroy.