It feels like we just covered FAO Schwarz's Bergdorf Goodman pop-up (it's because we did!). Let the good times roll, because in addition to that very excellent news, we actually have some more...
FAO Schwarz will open in JFK's Terminal 4 for a limited time (Nov (date TBD) through Dec 31) as the company's first-ever airport store. The pop-up will be operated by DFS stores and will deliver a one-of-a-kind in-store experience (plus the brand's iconic toys) to travelers. The brand's famous floor piano will also make an appearance!
Gert-Jan de Graaff, President and CEO of JFKIAT (the company that operates Terminal 4), comments, “We are thrilled to welcome FAO Schwarz’s iconic toys and products to Terminal 4. This imaginative in-store retail experience will provide travelers with yet another option to purchase premium goods while on the go. With more than 50,000 international and domestic passengers each day, and even more expected during the holiday season, this pop-up shop will surely be a familiar name and another reason for travelers to explore Terminal 4’s retail hall throughout the busy holiday season.”
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