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A new Toys “R” Us website is up and running with help from Target

A new Toys “R” Us website is up and running with help from Target
Photograph: Courtesy Shutterstock/George Sheldon

Although we're at the height of apple-picking season and we're still trying to settle on a Halloween costume, we can't help but fast forward to the holidays. 

It's just been revealed that Tru Kids Brands, the new owner of Toys “R” Us, has teamed up with Target to get back in the e-commerce game. A new Toys “R” Us website ( just debuted this week, and we're already thinking about knocking out this year's Christmas shopping with a few clicks. 

The new site is broken down into various categories, including reviews, toy trends, DIY activities and more. When it comes time to shop, site visitors can hit "Shop by category" to check out action figures, games and puzzles, bikes and scooters and so on. However, when it comes time to actually make the purchase, shoppers are directed to

“Target’s leadership in toys, digital and fulfillment are an unbeatable platform for Toys “R” Us to reconnect with their fans while we introduce them to the ease and convenience of shopping at Target,” Nikhil Nayar, senior vice president of merchandising at Target said in a statement. “By applying our capabilities in a new way with Toys “R” Us, we can serve even more toy shoppers, drive new growth and build on our toy leadership.” 

New York parents can also look forward to visiting a nearby brick and mortar store later this year. A new Toys “R” Us is scheduled to open in Paramus, New Jersey. The brand will partner with b8ta, a software-powered experiential retailer, to reimagine its offerings. There will be interactive activities, play areas, STEAM-focused experiences and, naturally, time to hang out with Geoffrey. 

We hope you're mapping out your family's December events calendar and wishlists accordingly. It appears the time to act is now! Be sure to check out our other favorite New York toy store locations while you're at it! 

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