Turn up The Go-Go's and sharpen your PacMan skills: We're heading back to the '80s.
Today, American Girl debuted a new historic doll named Courtney Moore, a little lady with big '80s hair and bigger dreams. If you happen to be anywhere near the Midtown store, you might want to stop in and introduce yourself.
This chic, neon-clad Cali girl loves playing and creating video games, perusing the shops at the mall and supporting her mother's mayoral run. She's as irresistible as the decade she's from, and the perfect addition to the brand's collection.
“For nearly 35 years, American Girl’s historical characters have helped to bridge the past and present, while providing inspiring role models through immersive storytelling and imaginative play," Jamie Cygielman, General Manager of American Girl said in a statement. "Likewise, Courtney’s story illustrates how to create positive change by standing up to fear, finding strength in every challenge and developing empathy for others—qualities that are timeless and more important than ever."
If you're making your way to any American Girl Place location today, you can expect free Courtney craft giveaway. If NYC shoppers hold off until Oct 1, they'll have a chance to take advantage of a Courtney-themed immersive experience (which will undoubtedly be rad).
Even radder? Courtney's tech skills have inspired the brand to match customer donations dollar for dollar up to a maximum of $50,000 to support Girls Who Code. Additionally, American Girl is providing a $5,000 scholarship to four deserving Girls Who Code members.