A delightful treat is headed to NYC this season, and you definitely need the full scoop (pun intended).
According to a breaking newsletter from the Museum of Ice Cream, the masterminds who delighted tastebuds with the Pint Shop last summer, a flagship SoHo store will make its delicious debut this winter and feature exhibits, a shop, a café and naturally, creamy goodness. We have a feeling this three-floor bonanza will land a spot on our favorite ice cream shops for kids.
“MOIC NYC is a dream that our team has been developing for three years. Over 1.5 million guests have come through our various doors and given us so much input and inspiration,” Co-Founder and Creative Director, Maryellis Bunn, said in a statement. “I want to continue to connect people and create moments of joy through ice cream. MOIC NYC will build upon Soho’s artistic history and contribute to the neighborhood’s resurgence as a place for imagination and creativity.”
Of course, it will be one of the most highly anticipated winter activities for kids, so sign up for early access (tickets go on sale Oct 9) and keep an eye on the website for more details. We're getting hungry just thinking about the snacks that await!
The museum itself opens on Dec 14, so before the holiday craze sets in, make sure to make a visit!