If you want New York’s iconic sites on your doorstep, including but not limited to the Empire State Building and Madison Avenue, then Virgin Hotels New York is the hotel for you. Nestled in one of Manhattan’s trendiest neighbourhoods, NoMad, guests don’t have to venture far to find sought-after restaurants, buzzing bars and tip-top attractions.
Virgin Hotels is part of Sir Richard Branson’s foray into hospitality, and while, yes, there are touches of the brand’s signature red peppered throughout the building, the interior design borrows heavily from the Scandis. Think neutral colours, blonde wood, black veined marble side tables and soft throw blankets, for the ultimate luxury stay.
There are 460 chambers and suites in total, with varying sizes and amenities to suit every traveler. And you don’t need to worry about New York’s famously small hotel rooms here; even the chambers feature a partitioned dressing room. To really splash out, Richard’s penthouse flat is not a misnomer—it feels exactly where the billionaire would hunker down for the night. The 2,779ft accommodation has every lavish touch imaginable, from a private pool table to a six-seater dining room table.
On the third floor is Virgin Hotels New York’s sit-down restaurant, Everdene, which serves a New American menu. Diners can chow down on dishes like wagyu beef empanadas and smash burgers (though there are vegan and vegetarian options too) while sipping on their signature cocktails.
And if you need to crawl up into the foetal position after your slap-up lunch, head to the hotel’s subterranean Exhale Space, which has a sauna, hammama and halo-therapy salt room, among other cutting-edge treatments.
Time Out tip: Virgin Hotels is a short walk (about 5 minutes) from Koreatown. You can’t go wrong with a bite to eat at Urimat Hospitality, which has its own tofu atelier.
Address: 1227 Broadway, New York, NY 10001
Price per night: from about $340 per night
Closest transport: Subway: 34th Street – Penn Station 1,2,3; 28th Street N,Q,R,W
📍 Here’s Time Out’s guide to the best family-friendly hotels in NYC































