Worldwide icon-chevron-right Asia icon-chevron-right Singapore icon-chevron-right The best local Muslim-friendly brands in Singapore

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Adrianna Yariqa
Photograph: Adrianna Yariqa/Pinography

The best local Muslim-friendly brands in Singapore

You don't have to look far for Halal-certified makeup, skincare and modest wear – we shed light on ten local Muslim-friendly brands to support

By Michelle Ng and Cam Khalid
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Whether they're flying under the radar or flaunted by your favourite local celebs on Instagram, these homegrown brands are redefining what it means to be a modern Muslim in a multicultural city like Singapore. They offer everything from Halal-certified makeup and skincare to trendy modest wear and women-only hair salons – even those who aren't Muslim will find plenty to love here, too.

Despite having to take a rain check on the annual home visits due to the circuit breaker, these homegrown brands are not letting it dampen their spirits. Their latest Hari Raya collections are still available to shop online. And it doesn't hurt to get all dressed up in matching outfits for that annual family photo at home. Here are the brands to bookmark.

RECOMMENDED: Local designers you need to know and the best local online shopping sites in Singapore

Adrianna Yariqa
Photograph: Adrianna Yariqa/Pinography

Adrianna Yariqa

Planning a pastel perfect raya? This modest wear designer’s got your back. Besides the usual suspects of solid pastel hues, Adrianna’s clothing and shawl designs also include multi-coloured patterns that draw enough attention to the wearer without stealing the show – a minimalist’s dream. There are various styles too, such as the A-line dress, mandarin-collared pantsuit, and baju kurung pahang. If you’re looking to shop for the whole fam, the online catalogue also offers matching styles for both men and kids.

Available online at adriannayariqa.com.

Happy Vibes
Photograph: Instagram/Happy Vibes

Happy Vibes

Nothing but good vibes here – this online clothing brand offers modest fashionistas a myriad of swoon-worthy designs that will turn heads. The stylish modern-meets-modest designs include bold, floral frocks that are made for Singapore’s warm weather. Browse through its catalogue of classic kaftans, fairy maxi dresses, kimono blouse with pleated skirts, and even printed blazer and matching pants sets at affordable prices. While you’re at it, complete your shopping with its range of versatile scarfs. 

Available online at happyvibesofficial.com.

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Katt Ibrahim
Photograph: Katt Ibrahim

Katt Ibrahim

Be raya ready with a local designer that has been making waves online and offline. For this year's raya collection, Katt Ibrahim goes back to basics with a touch of chic in either solid, earthy tones or patterns that aren’t totally in your face. Whether it’s for the special occasion or the everyday wardrobe essential, most of her designs are A-line, creating flattering silhouettes on just about any body size – ladies, we know the struggle of dripping in sauce (figuratively) and dipping in rendang (literally), and these designs give you the best of both worlds. 

Available online at kattibrahim.com.

hair salon, salon, shutterstock
Photograph: Shutterstock/Jacob Lund

Pearlista

Health and beauty Hair salons Geylang

Good news for those who have been having bad hair days for, well, days – due to some of the circuit breaker measures being eased, hairdressers will be opened from May 12. And this includes Pearlista. However, this is limited to basic haircuts for now. Nonetheless, Pearlista makes a great salon for Muslimahs. That’s right, only ladies are allowed. Aside from the standard cut and blow, the salon offers deep silk moisture treatment, rebonding, and even a three-in-one combo (cut, colour and Argan treatment) at affordable prices. Slots are usually fully booked here, so be sure to make an appointment online before bringing your untamed tresses to any one of its three outlets in Eunos, Clementi, and Orchard.

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Meem Clothings

Meem Clothings

Meem Clothings does one product and does it really well – this local fashion brand designs headscarves mainly for hijab-wearing Muslim women, although it can be worn as a regular shawl too. But don’t expect to find dull, solid-coloured scarves. Instead, its offerings run the gamut from trendy tassels to pastel floral prints inspired by Japan’s springtime and deep browns and oranges inspired by Dubai’s deserts. The scarves are designed in-house and digitally printed on quality satin silk – a flowy material that drapes well on the body and flutters in the wind.

Available at meemclothings.com

Zahara

Zahara

Count Zahara as the Halal alternative to mainstream cosmetics – this homegrown cosmetics line carries all the essentials such as mascara, eyeshadow quad, and matte liquid lipstick. Its stand-out product, however, is the revolutionary water-permeable nail polishes. These nail polishes allow Muslim women to make wudhu, that is, the cleansing of the body including nails, before prayer – and are also free of five harmful chemicals to boot. Started by sisters Alia and Amira, the latter of whom made it into Forbes 2018 30 Under 30 Asia list, Zahara is an up-and-coming brand to keep on your radar.

Available at zahara.com

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Klarity

Klarity

Besides holding claim to being the first Halal-certified skincare brand in Singapore, Klarity’s products also tick the cruelty-free and vegan-friendly boxes. Unmask your best skin with the Revival Bespoke Mask Kit. This extra-fun DIY mask set allows you to play chemist as you choose from four different ampoules – firming, whitening, hydrating, and acne control – to create a personalised sheet mask. All the products are formulated in Singapore, manufactured in Korea using French and Swiss technology.

Available at Sephora stores and on shop.klarityskin.com.

Pure the label

Pure

Sharp, sleek and minimal – these are some words that might come to mind when you’re browsing Pure’s collection of modest wear. With a neutral colour palette of nude, grey, and black, this Singaporean-owned label started in 2017 as an empowerment mission for founder Sid Yahya – she envisioned a brand that would nurture confidence in modesty without compromising on style. The result? Pieces that you’ll wear time and time again. Think timeless designs with an oversized silhouette and clean details.

Available at purethelabel.com.

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LA Bridal
Photograph: Instagram/fokus.sg

LA Bridal

Shopping Fashion Rochor

The bridal offshoot of local Muslim fashion brand Lulu Alhadad Designs has garnered quite a large social media following – no doubt thanks to its gorgeous Middle Eastern-inspired couture wedding gowns constructed with fine tulles and laces. Founded by local fashion design Lulu Alhadad, LA Bridal has been in bridal business for over ten years and its intricately embellished rental dresses have proven a big hit among the Muslim community, although the range of designs offered covers the customary white wedding gowns and the latest Bollywood trends. To make your special day even more fuss-free, opt for a full bridal package (from $1,200) which includes complete accessories styling and actual-day makeup artist.

Karva Hair Salon

Health and beauty Hair salons Rochor

At any time of day, it’s a girls’ party over at Karva Hair Salon. This Halal ladies-only hair salon is where ladies who wear hijab let their hair down – quite literally – and get their manes cut, treated and coloured. Karva uses only Halal-certified or botanical-based products in the salon and has increasingly become popular for its creative colour services (from $80) in its three outlets. Besides getting your hair done, there are nail therapists and scalp consultants on-site so a trip to Karva can very easily turn into an all-out pampering session.

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