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Whether they're flying under the radar or flaunted by your favourite local celebs on Instagram, these homegrown brands are redefining what it means to be a modern Muslim in a multicultural city like Singapore. They offer everything from Halal-certified makeup and skincare to trendy modest wear and women-only hair salons – even those who aren't Muslim will find plenty to love here, too.
Despite having to take a rain check on the annual home visits due to the circuit breaker, these homegrown brands are not letting it dampen their spirits. Their latest Hari Raya collections are still available to shop online. And it doesn't hurt to get all dressed up in matching outfits for that annual family photo at home. Here are the brands to bookmark.