Long a streetwear favourite here in Hong Kong, A Bathing Ape has announced it’s moving into the profitable market of sportswear. The label, originally founded by Tomoaki Nagao in Tokyo in 1993 but now owned by local brand I.T, has produced a new range of products with an ‘emphasis on functionality [utilising] stretchable, light, thin, quick-dry, anti-odour and water-resistant fabric’.
The new sportswear apparel is being branded AAPE+ and is available from a special pop-up store in Kowloon Tong’s Festival Walk until March 28. If you can’t make it there before then, worry not. The new line will subsequently go on general sale throughout Hong Kong at BAPE’s regular stores.