A sakura-themed Doraemon Fest is floating into Hong Kong this Easter

Hong Kong fans are in for a real treat this Easter as everyone’s favourite robotic cat Doraemon is back with a brand-new cherry blossom-themed pop-up experience. After going on a grand tour across Asia, the ‘100% Doraemon & Friends’ exhibition is heading to Tokyo – but not without a quick detour in Hong Kong. To celebrate this homegrown project’s international success, creative brand AllRightsReserved (ARR) is bringing the excitement back with a ‘100% Doraemon Sakura Fest’ in Causeway Bay. 

What to expect at the ‘100% Doraemon Sakura Fest’

The Sakura Fest is a multi-level experience spread across three floors of Hysan Place, each offering something different:

• Pop-up store (G/F, Kai Chiu Road entrance): A retail space offering an extensive collection of themed merchandise, vending machines, and capsule toy stations.
• Doraemon Craft Zone (1/F): A customisation station where you can personalise fabric keychain tags with embroidery patches featuring Doraemon’s iconic gadgets, numbers, and letters. Heat-press them on-site or take the materials home for a DIY project. A themed photo booth and additional capsule machines are also on this floor.
• Game Zone (5/F Atrium): Two interactive game booths with fun challenges and rewards

When and where the ‘100% Doraemon Sakura Fest’ is happening

The festival will run from April 3 to 19 at Hysan Place in Causeway Bay. The pop-up store is open daily from 10am to 9pm (last entry at 8.45pm), while the game zone operates from 10.30am to 9.30pm.

How to get tickets for the pop-up store

Entry to the pop-up store from April 3 to 12 requires pre-registration, which will be available on Klook starting 11am on April 1 on a first-come, first-served basis.

‘100% Doraemon Sakura Fest’ merchandise

Those looking to get their hands on some limited-edition merch are in luck, as there’ll be a ton of Hong Kong- and Tokyo-exclusive items. This includes seven new plush keychain characters, the cherry blossom-scented Sakura Doraemon plush keychain, and the Rice Ball Doraemon plush keychain that crinkles when squeezed. Also available are a photochromic T-shirt that reveals sakura patterns in sunlight, blind-box mini figures, A4 lenticular folders with motion effects, and more.

For serious collectors, a limited-edition Sakura Doraemon bronze sculpture (HK$3,980) will also be released globally. Decked out in Swarovski crystals and a sophisticated rose gold finish, the sculpture is limited to just 200 pieces worldwide.

How to pre-order online

Fans who may not be able to visit the pop-up store in person can secure some of their favourite items – including the ultra-rare Sakura Doraemon bronze sculpture – through a limited online pre-order available on the DDT Store website from 11am on March 31 to 11pm on April 2.

Stay in the loop: sign up for our free Time Out Hong Kong newsletter for the best of the city, straight to your inbox

Recommended stories:

4 Hong Kong pizzerias named in 50 Top Pizza Asia-Pacific’s 2026 rankings

Australian artist Cj Hendry is bringing a plushie flower market to Hong Kong

Bar Leone is holding a guest shift at the 98th Oscars’ after-party