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Alo Yoga opens Hong Kong’s first flagship store at K11 Musea

Lululemon’s rival is here to stay

Catharina Cheung
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Catharina Cheung
Section Editor
Alo Yoga Hong Kong
Photograph: Courtesy Alo | Alo Yoga Hong Kong
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You may remember earlier this year when the city’s yoga-loving crowd were all buzzing about Alo opening in Hong Kong. Well, the LA-based fashion and lifestyle brand has finally reached our shores, unveiling its first Hong Kong store in K11 Musea.

This flagship is massive, taking over the space that used to house Fortnum & Mason, which means more than 7,000 sq ft across two floors with a fantastic view of Victoria Harbour. Shoppers can expect to browse their range of studio-to-streetwear apparel including workout sets, jackets, hoodies, sweats, and footwear. Alo also has a line of more dressy options apart from athleisure such as the Dreamscape Button Down Long Sleeve and their Suit Up Trousers.

Alo Yoga Hong Kong
Photograph: Courtesy AloAlo Yoga Hong Kong

Having a brick-and-mortar store is going to make a huge difference for Alo evangelists, since previously we were only able to buy their products on the official website with shipping options to Hong Kong, or shop a curated selection at Lane Crawford. Look out for opening celebrations (and possibly discounts and promotions) coming in October.

Find Alo Yoga at Units 022 & 122, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui.

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