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Love potato crisps? Love Lunar New Year? If the answer to both of those questions is a resounding “yes”, you’re going to love this new festive display at Citygate Outlets. Tung Chung’s popular outlet mall is teaming up with snack food giant Calbee for a Lunar New Year-themed installation comprising installations, interactive games, and a pop-up shop stocked with the most adorable merchandise featuring Calbee’s potato mascot.
From now until March 8, snack fans can visit the ‘Golden-Crisp New Year’ installation at Citygate Outlets to celebrate Calbee’s 50th year in the Hong Kong market – which might come as a surprise to some, as it sure feels like Calbee crisps and crackers have always been a part of our lives and childhoods. ‘Golden-Crisp New Year’ features eight supersized installations, bringing Calbee’s iconic products and characters – including ‘potato fairy’ Jagabee Potta, Pote Kun, the Kappa Ebi Family, and Jagarico Kirin – to life.
Expect to see a giant sculpture depicting cascading crisps falling into a snack bowl, Jagabee Potta in festive Lunar New Year garb holding a spud, the L2 Atrium floor transformed into a board game, and more, if snapping pictures at photo spots is your kind of thing. Jagarico Kirin waits beside the ‘Fortune Catcher Station’ to cheer you on during the Crispy Grab Challenge, roll a dice on the ‘Potta-stic Game Garden’ to reach the finish line first or play with seesaws modelled after fries or shrimp sticks, and fish for shrimp at the ‘Shrimp-venturous Catch Interactive Game’ with the Kappa Ebi Family.
On weekends and public holidays, collectors will want to make a beeline for the ‘Calbee Golden Crunch House Pop-up Store’, located in a gigantic Jagabee Fries House flanked by potato-inspired bean bags and Jagabee Potta installations on both sides of the structure, and decorated with fun facts about the cute potato-based character. Inside, the shelves are filled with Hong Kong exclusives and coveted first-release Calbee merch! We’re talking cuddly Jagabee Potta plushies, fuzzy-soft crossbody bags in the shape of the Calbee mascot, Lunar New Year-themed cushions featuring the character Pote Kun and friends that unfolds into a blanket, mini-dolls, keychains – the list goes on. But that’s not all – over at the L2 Bridge of Citygate Outlets, there’s an Instagrammable sculpture featuring Jagabee Potta as the God of Wealth, in addition to a wall of festive gacha machines for lucky visitors to win Calbee-themed charms, griptoks, and more.
Last but not least, a festive installation is not the only thing that Citygate Outlets and Calbee had in the works for their collaboration. For a chance to snag a limited-edition Citygate Outlets x Calbee Multi-Purpose Clips Blind Box – which offers winners a chance to collect one of 12 designs in the shape of a crisps packet – there are a few things you must do. If you’re not already a member, register as a Club CG pre-member on the Taikoo+ App or the Citygate Outlets WeChat Mini Programme, participate in the ‘Golden Sticks MasterChef Digital Game’ and ‘Shrimp-venturous Catch Interactive Game’ at the L2 Atrium to complete missions, and follow Citygate Outlets on social media. We already know what we’ll be using these for if we manage to get one: to clip our Calbee Prawn Crackers bag shut after a good snack sesh – if there’s anything left, that is…
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