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Photograph: Courtesy Facebook

Facebook removes the 'Like' button for Pages and rolls out new features

The social network will begin to roll out the updates to all Pages over the coming months

By
Tatum Ancheta
Advertising

Facebook recently announced the redesigned Facebook Pages to make it simpler for creators to build their community and achieve their business objectives. A significant change to the Facebook Page experience is the removal of the 'Like' button, which will put the focus on Followers and simplify the way people connect with their favourite Pages. “Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base,” Facebook says. The changes will give creators a better indication of how many people receive updates from their Pages. 

Other updates will include a new intuitive layout, dedicated News Feed, easier navigation between a personal profile and Pages, actionable insights, safety features, and a new feature where creators can host an engaging Q&A to their followers. The Q&A update will be like how users engage with their fans on Instagram when they ask questions in Stories. This feature will help creators speak to their Facebook followers about the topics that interest their fans in a fun and engaging way. 

The addition of a dedicated News Feed will allow the Page to participate in conversations with other Pages, public figures, and Groups on trending content. This feature could benefit brands, advertisers, and influencers on new product launches and brand announcements. 

Another notable update is the new safety and integrity features, making it easier for Page creators to identify posts and comments from authentic Pages and profiles. "We want Facebook to be a safe place to connect with fans, so we’ve improved our ability to detect activity that isn’t allowed on our platform including hate speech, violent, sexual or spammy content and impersonation," Facebook adds. 

To learn more about the new updates, visit this link and see how you can transition your Page to the new experience.  

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