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Lush is opening its first packaging free store in Hong Kong tomorrow!

Written by
Sarah Moran

With awareness of plastic pollution at an all-time high, even beauty brands are stepping up their game to help reduce plastic waste. And the cruelty-free beauty brand Lush is leading the way by opening its first-in-Asia ‘Naked’ store in Hong Kong shortly after the success of its first three Naked shops in Milan, Berlin and Manchester.

So what is 'Naked'? Well, Lush Naked is basically still Lush, but now made extra eco-friendly. From bubbly bath bombs to luscious shower gels, you'll still be able to get your hands on your Lush favourites, but now made completely packaging-free. And yes, that includes the bottle products. Instead of picking up a plastic bottle of facial cleanser, at Lush Naked, your previously bottled and boxed up Lush delights will be recreated in solid form. Even online orders will be plastic-free with cardboard-only packaging.

Check out what Lush Naked is all about below. Will you join the ‘naked’ revolution?


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