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The beloved bunny Miffy is expanding her floral empire with a special pop-up shop in Causeway Bay this summer. Made immensely popular in Japan, Flower Miffy is the world’s first flower shop entirely themed around Dutch illustrator Dick Bruna’s iconic rabbit character, fusing gorgeous floral designs, custom bouquets, and lifestyle goods with Miffy’s simple but no less adorable aesthetics.
Making its grand debut in Hong Kong for a limited time, the temporary boutique features a dedicated Flower Buffet area where visitors can become their own florist and play mix-and-match to create a personalised plush bouquet from five varieties of blooms, including sunflowers, corn poppies, lavender, roses, and gerbera daisies.
A standard bouquet with three plush flowers and Miffy-themed wrapping starts at $130, though you can easily customise it with up to six items per bouquet. Extra add-ons cost $50 for a large plush flower, $20 for small plush flowers, and $10 for green leaves. For those who prefer a ready-made option, the shop also has florist-designed dried flower bouquets for $100 each, alongside limited-edition tulip plush flowers for $70.
Apart from the blossoms, fans will find a wide range of Miffy-themed floral decor and accessories. The collection includes a range of test tube vases, such as a 70th anniversary vase that recreates her original 1955 look, and a milk jug design that comes with a complimentary mini bouquet ($390). Gardening enthusiasts can also pick up cleverly designed plant pots and watering tools like the hot air balloon plant pot ($430) featuring a magnetic Miffy figure that peeks through the flowers, a bunny-shaped plant pot ($290), and a cute watering pot shaped like Miffy’s face ($200).
Even if flowers aren’t really your thing, the shop branches out into plenty of everyday lifestyle items. A major highlight is the mint green Strawberry Party tableware collection – which features teapots, tea cups, plates, and dessert spoons ($100-$380) – all accented with gold lines and an adorable Miffy cheering in a bright red outfit. Their range of Miffy kitchenware were all so adorable we nearly blacked out in the store. There are also more bags and pouches than one would know what to do with, all emblazoned with variations of the bunny’s famous cross-mouthed stare. You can also snap up a tabletop/wall mirror ($380) embellished with three-dimensional flowers, or a set of organza drawstring pouches printed with birth flowers and embroidered rose motifs ($320).
To top it all off, the pop-up is running a few exclusive shopping incentives that might tempt you to loosen the purse strings. Customers who drop $300 or more will walk away with a random limited-edition instant photo-style plastic collectable card featuring the famous bunny in various poses, while mega fans parting with $1,500 will secure the full collection of all six designs.
The pop-up is running from June 18 until August 16 at Shop G-01, G/F, wwwtc mall in Causeway Bay. If you happen to visit on June 21, you’ll also score a complimentary limited-edition sticker with any in-store purchase to celebrate Miffy’s birthday!
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