What is arguably Hong Kong’s most popular gym brand is now aiming to also take care of our rest and relaxation needs, on top of urging customers towards fitness goals. Pure Group has now launched the brand-new Re:set by Pure, a space that offers smart wellness experiences perfect for pairing with gym sessions.
In our hectic city where burnout and chronic fatigue are unfortunately common, Re:set offers a respite where Hongkongers can recharge and return to daily life feeling calmer and more energised. They also flexibly meet your body’s changing requirements, starting every session with a personalised Body Meter scan that checks in with your physical and mental states, and selects modalities catered to differing needs every day. The data-driven, expert-led process has been designed to deliver results.
Some significant facilities in the Re:set studio include a Re:vive zone with pioneering recliners that combine red light therapy, compression therapy, and zero gravity all in one experience; a Progressive Cold Shower System that adapts to the different needs of female and male bodies; hot and cold immersion for contrast therapy that strengthens the immune system; both infrared and traditional saunas; and an area for mobility and breathwork.
While these tools are excellent for recovery after strenuous exercise, Re:set isn’t just for athletes – it’s also for sedentary office workers, busy parents, frontline staff, entrepreneurs under pressure, stressed-out students, or even someone who just wants to take a nap. Like the rest of the Pure locations, shirts and shorts are provided, as are towels and slippers – so all that visitors need to bring is their water bottle (and swimwear, if using the immersion pools and cold showers).
Instead of monthly fees the way the Pure gyms do it, Re:set operates on a buy-as-you-go basis, with packages ranging from $800 for one hour to $18,000 for 30 hours. Early-bird customers can receive up to 180 minutes of access for free, while Pure Fitness and Pure Yoga cardholders will also receive extra free minutes on their choice of Re:set packages.
Re:set by Pure studio is located on the 11th floor of Lee Theatre Plaza in Causeway Bay. Which therapeutic zone are you looking forward to trying first?
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