Rising South Korean cosmetic brand Fwee – viral on social media for their bouncy pudding pot tints for lips and cheeks – is finally on our shores. After opening overseas locations in New York, Japan, and Vietnam, they’ve decided to bring their latest international flagship to Hong Kong, named Fwee Agit.
Makeup fans can now get their hands on all 35 shades of their viral Lip & Cheek Blurry Pudding Pot; its newer, luminous counterpart the Lip & Cheek Glowy Jelly Pot; and their 3D Volumising Gloss in 17 shades. In the continuing Y2K resurgence, a must-have product from Fwee is their pudding pot keychain, which can hold a handy amount of the Blurry Pudding Pot or Glowy Jelly Pot products for touch-ups on the go – and it also makes for a cute bag charm! These little accessories come in silver, pink, blue, rose, and yellow, as well as a Hong Kong-exclusive shade of dark blue with white specks, like a starry night sky. We are told there will also be pudding pots shades that are exclusive to our city coming in within the next couple of months.
Fwee’s Gen-Z-centric products also come at accessible price points, running from approximately $88 for a lip serum to $168 for a cheek palette. We’re fans of their eyeshadow and blush palettes, which also come in a keychain form, as well as 12 shades of highlighter colours that you’re supposed to choose according to birth months (ours is a shimmery lilac blue). Their 3D Changing Gloss in the shade 01 Scene Black may look intimidatingly dark for a lip gloss, but it actually works to deepen the shade of whatever lipstick you have on underneath instead of showing up fully black – perfect for those lip colours that are too bright or too light on you.
From their opening day on July 25 to the last day of July, customers to Fwee Agit can enjoy a 15-percent discount, and receive a free mini keychain pot when purchasing a Blurry Pudding Pot, which you can then fill with your shade of choice. Purchases of at least $350 or $580 after the in-store discount will also receive a free pocket mirror or taporin bag, respectively. Shopping offers continue into August, with purchases made from August 1 to 24 receiving a five-percent discount.
Visit Fwee Agit at G/F, Windsor House, 311 Gloucester Road, Causeway Bay.
Stay in the loop: sign up for our free Time Out Hong Kong newsletter for the best of the city, straight to your inbox
Recommended stories:
Ryan Choi wins Hong Kong’s first-ever gold medal at Fencing World Championships
Liverpool and AC Milan face each other in Hong Kong this week – plus everything you need to know
The Hong Kong passport is among the top 20 most powerful passports in the world