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If you’re in the habit of romanticising everyday events, then The Ordinary’s newest event will be right up your alley. The skincare brand is creating a mini mart, only instead of sandwiches, drinks, and other convenience store staples, you get to roam around filling your basket with their famously accessible skincare essentials.
For a very limited time only, The Ordinary will take over the Cosme flagship store in Tsim Sha Tsui, giving Hong Kong shoppers the opportunity to engage with their products in a fun new way. Decked out in whites and blues, this Mini Mart feels like a hybrid of a convenience store and a pharmacist, complete with paper bag packaging and refrigerated sections. This special concept store has already had successful runs in Tokyo and Osaka, and if the trend-savvy Japanese had a good time, there’s no doubt that we will also enjoy this immersive retail experience.
Apart from their bestsellers like the Niacinamide 10% serum, Multi-Peptide + HA Buffet serum, and the Glycolic Acid exfoliating toner, The Ordinary Mini Mart will also have a series of items designed exclusively for this pop-up, including the Squalane + Amino Acids lip balm shaped like an onigiri, skincare bento sets designed with Re-Edit that come with customisable charms, and blind boxes inspired by Cup Noodles featuring surprise sticker collections.
This sounds exactly like the kind of convenience store we’d want to pop into at all times. The Ordinary Mini Mart will be open from Friday, June 19 to Thursday, June 25, from 10am to 10pm daily. Mark your calendar to visit while it’s in town!
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