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Wellcome just released World Cup-themed shopping bags that double as football jerseys

Skip the official merch and wear a grocery bag instead

Jenny Leung
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Jenny Leung
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Wellcome FIFA World Cup 2026
Photograph: Courtesy Wellcome | Football-themed shopping bags
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With the World Cup madness kicking off this month, Wellcome is getting into the sporting spirit by launching a range of shopping bags that double as football jerseys. Yes, really.

The eight-piece collection transforms different national team kits like Brazil, Argentina, Germany, and Croatia into dual-purpose bags. Aside from hauling your groceries, these spacious totes feature a U-shaped zip that lets you open up the sides and throw them straight over your head.

FIFA World Cup 2026
Photograph: Courtesy WellcomeFIFA World Cup 2026

From June 5 to 11, Yuu members can get ahead of the game by pre-ordering a random shopping bag blind box via the app for 8,000 points. Alternatively, spending any amount on Wellcome’s online shop between June 12 and July 9 lets you add a blind box for $30 – or you can just buy the whole eight-piece set for $238 to avoid the gamble. Those shopping at designated brick-and-mortar Wellcome stores can also pick up a blind box for $30 upon spending $88. Supplies are limited, so expect people to scramble for them.

The supermarket chain will also roll out rotating weekly discounts throughout the tournament, meaning you can stock up on cheap match-day snacks while trying to figure out how to wear a shopping bag.

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