Catch sportswear brand On’s exclusive Run On Clouds ice cream pop-up at H Queen’s

Under this identity, the sportswear brand backs its sensation-led philosophy by simplifying concepts, being transparent, and breaking down its patented engineering technologies, such as CloudTec® and LightSprayTM, so customers can understand how its products positively impact them.

A key objective of Run On Clouds is to analyse how running influences human emotions, and use these insights to shape more intuitive runner experiences. By prioritising innovative technological advancements and adopting an emotion-driven philosophy, On aims to solidify itself as one of the world’s leading sportswear brands, making running intuitive and high-performing through its products that deliver four key sensations – Soft, Support, Energy, and Speed – each crafted to provide curated physical feelings.

To celebrate this new era, On has teamed up with Sheung Wan-based ice cream shop The Ice Cream & Cookie Co. to create an exclusive ice cream cup, only available at the brand’s H Queen’s location. Inspired by their weightless CloudTec®trainer technology, the Clouds Ice Cream features a fluffy marshmallow cap layered over strawberry confit, delicate sponge cake, crunchy chocolate crispy bits, and whipped cream, with your choice of ginger milk, Hokkaido milk, or tropical coconut ice cream. 

From now until August 7, purchasing a pair of trainers or any two items (excluding socks) scores you a token to redeem the limited-edition ice cream. With only 100 portions of the frozen treats served daily, there’s no better time to lace up and head down to the flagship store. 

Visit On’s flagship Hong Kong store at Shop 2, Ground Floor, 80 Queen’s Road Central, Central.

Operating hours for Clouds Ice Cream pop-up:
From now until August 7, 12pm-6pm