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This shoe shop needs no publicity. Sprawling over 3,000sq ft of space – a true rarity in Mong Kok – Extensive Publicity (EP)’s black walls are lined from top to bottom with rows of sneakers from the latest collections and collaborations. Designed like an NBA player’s locker room, EP also offers clothing lines from Supreme as well as displaying tons of Bearbrick figures and other limited merchandise. But the real draw is the VIP room, where you can try on seriously rare kicks in a controlled environment.