Story of Giving – Moomin 75th Anniversary Charity Pop-up

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Story of Giving – Moomin 75th Anniversary Charity Sale
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Photograph: Courtesy IFC Mall
Story of Giving – Moomin 75th Anniversary Charity Sale
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Photograph: Courtesy IFC Mall
Story of Giving – Moomin 75th Anniversary Charity Sale
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Photograph: Courtesy IFC mall
Story of Giving – Moomin 75th Anniversary Charity Sale
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Photograph: Courtesy St. Bonaventure Catholic Primary School and Ma On Shan St Joseph’s Primary School

Time Out says

Celebrating the 75th anniversary of the first-ever Moomin book by Finnish author Tove Jansson, IFC has joined hands with Moomin Characters Finland and local charitable arts organisation, the Absolutely Fabulous Theatre Connection (AFTEC), in a charity sale to help children with disadvantaged backgrounds by providing each child-in-need with a special ‘Story-Telling Moomin’. 

Featuring an adorable Moomin plush toy fitted with an MP3 speaker in its backpack and three hours of Moominvalley stories, this limited edition toy will be available for sale both online and at the IFC mall Moomin pop-up. For every Story-Telling Moonmin purchased, a second set will be gifted to a child in need – you'll even get a $50 IFC mall gift voucher too! Do you really need more convincing?

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