Hong Kong’s first homegrown IP and pop culture festival lands at AsiaWorld-Expo on April 4 and 5, bringing together anime, music, immersive experiences, and a whole lot of Japanese and local pop culture.
The two-day event is split into three zones: Mix Some NOISE! features heavyweight IPs including Gundam, Godzilla, Jujutsu Kaisen, Haikyuu!!, and Yu-Gi-Oh! with large-scale installations and photo spots. Mix Some FUN! offers hands-on experiences from Sony, J.League, JAL, KADOKAWA, Kodansha, bilibili, and Pepsi, plus voice actor meet-and-greets, cosplayer interactions, and a lineup of Asian creators speaking on panels. Lastly, Mix Some MUSIC! brings a stacked roster of J-pop and J-rock acts, including Takahashi Yoko, Okui Masami, MIYAVI, Do As Infinity, FLOW, and Goto Maki, alongside Hong Kong's own AK@MIRROR and Tyson Yoshi.
Tickets range from $228 for exhibition-only access to $2,288 for a two-day pass covering both the exhibition and music festival.