Campari and Imbibe Magazine have teamed up once again to bring Negroni Week for the 13th year. From September 22 to 28, Hongkongers can look forward to an exciting series of events celebrating the iconic cocktail while raising funds to support Slow Food, a global movement to promote local food and sustainability. The celebrations kick off on September 18 with Italian bartending icons from across Asia – Giovanni Graziadei, Simone Ciambrone, and Simone Rossi – taking over the Drawing Room at The St. Regis Hong Kong, where they’ll be serving bespoke Negroni cocktails. Meanwhile, in Macau, Wing Lei Bar at Wynn Palace Cotai will ambitiously attempt to break the world record for the world’s largest Negroni batch at a whopping 800 litres.
Drop into Bar Leone on September 22 to catch Negroni Week’s opening party, where guests can enjoy four Negroni-style cocktails and a live set from local DJ Jamie Maddock. On September 24, Lobster Bar at Island Shangri-La will host Quang Minh Nguyên and Rich McDonough from Hanoi’s Workshop 14, recipients of the Campari One to Watch awards at Asia’s 50 Best Bars, as they shake up Negroni-inspired cocktails with Vietnamese twists. The following night, Campari’s brand ambassador, Delphine Kong, will lead a free Negroni workshop at Sogo’s Causeway Bay location and share insights into Campari’s legacy.
Still thirsty for more? Head to Honky Tonks Tavern afterwards to see the restobar transformed into an Italian-American pizza joint, where guests can sip on Negroni creations made by the four Hong Kong finalists of Campari’s Red Hands cocktail competition, all set to thumping beats spun by DJ Mike Wolf. On September 27, catch Phnom Penh’s Sora for a guest shift at Avoca, for four exclusive Negronis with cheeky Cambodian twists. Negroni Week comes to an end on September 28 at Qura, where 2023-2024 Campari’s Red Hands’ winner, Giusy Castaldo, will showcase her mastery of mixology with unique cocktails like the Mixitico, Italiano, and Evergreen Negroni. Find more details about the global cocktail celebrations at Negroni Week’s website.