Swiss premium sportswear brand On made a buzz when it first landed in Hong Kong back in 2024. After unveiling its largest location to date at K11 Musea, On has now planted the Real Energy experiential space, a pop-up along Tsim Sha Tsui’s iconic Avenue of Stars, where Hongkongers can try the brand’s latest Cloudmaster 3 trainers in person and explore onsite activities while enjoying sweeping views of Victoria Harbour.
The sportswear brand’s latest lineup sees three Cloudmonster 3 variants tailored to different training needs: the Cloudmonster 3 for everyday runs, the Cloudmonster 3 Hyper for long-distance training, and the LightSpray Cloudmonster 3 Hyper for elite-level speed work. Each model incorporates the brand’s signature CloudTec®cushioning technology and forward-rolling feature, so runners can pick the shoe that best matches their training or race goals.
During the pop-up store’s duration, visitors can try on the brand’s Cloudmonster 3 Daily Trainer and the Cloudmonster 3 Hyper Long-Distance Trainers. Plus, On’s pop-up has transformed the Avenue of Stars with a striking, fluorescent green strip running the length of the promenade to create a Real Energy run track for short test runs. After you’ve put the trainers through their paces, return to the Real Energy hub to cool down and snap photos by the pop-up’s metallic, futuristic storefront.
To mark the launch of On Cloudmonster 3 and the brand’s “energise your run” philosophy, On collaborates with Social Club Series – a local electronic music collective known for creating high-energy immersive music experiences across Hong Kong. Together, they produced three exclusive mixtapes, designed to pair with the running tempo of the Cloudmonster trainers: Miami Brass for everyday training, Tech House for rhythm-driven tempo runs, and Drum & Bass for explosive sprints. Simply scan the QR codes displayed at On’s pop-up to load up the mixtapes, and let the music set your stride.
Photograph: Courtesy On
Prefer the high of running with others? On has teamed up with local running clubs to offer exclusive Real Energy community runs. Hongkongers can register through partner clubs to experience the Cloudmonster 3 trainers while going on community runs.
Find On’s Real Energy experiential space along the Avenue of Stars Promenade in Tsim Sha Tsui from now until March 29.