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Agnès b. and the Tara Ocean Foundation have co-organised the We Love the Sea sustainability campaign to curate a multitude of initiatives in order to raise awareness for ocean conservation. The campaign features an educational exhibition made up of infographics and video – which seeks to encourage its audience to revisit their living habits and start building a sustainable lifestyle to help with ocean pollution – art installations by local artists Suitman, Xeme, and Go Hung, along with upcycled t-shirts designed by celebrities Alex Lam (林德信), Cecilia So (蘇麗珊), and students of HKU and Hong Kong Design Institute.