Yes yes, all that matters in Edinburgh is whether you have a good show, you receive positive reviews, word-of-mouth spreads, etc etc. But, let's face it, more punters at the Edinburgh Fringe will catch a glimpse of a comedian's poster than will ever see that comic's show.
Posters and flyers are crucial at the Fringe: some acts pay through the nose to have their image plastered across the city, and we hate to think about the amount of trees cut down so that thousands of flyers can be dumped in a bin at the end of August.
During our visit this year, we snapped any posters that particularly caught our eye, both good and bad. Flick through the galleries below to see our picks of the best (and worst) posters from the 2013 Edinburgh Fringe.