Soho Hotel, like may of the Firmdale hotels, nails cool, casual luxury. The vibe is very much celeb-on-a-day-off, so nobody is going to give you a funny look if you pitch up for breakfast in tracksuit bottoms and slippers. The design throughout, however, is knowingly and appropriately exclusive: check out the Fernando Botero cat in the lobby or the sumptuous marble bathrooms, which go some way to explaining the hotel’s appeal with famous folk. The two small cinemas on-site might help too. Not to mention the award-winning bar, gym complete with personal trainer, and beauty treatment rooms. Plus you're right in the heart of Soho here, as you'd expect. Not really much more you could ask for.
If you’re looking for a sweet hotel room in London, Soho deserves a place at the top of your list. Why? Because, despite breakneck-speed gentrification, it’s still managed to retain – just – its independent spirit. It’s home to the city’s best department store, Liberty, its best cinema, the Curzon Soho, and many of London's best restaurants, from budget-friendly street food on Berwick Street to the buzzy, no-booking likes of Bao, or the Michelin-starred Yauatcha. Similarly, when it comes to hotels – whether you're after a cheap and cheerful number or a glam hangout frequented by celebs – from just plain solid good hostels to opulent boutique hotels, the heart of London welcomes all budgets. So, without further ado, here’s our list of the best hotels in Soho.
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