Soho Hotel, like may of the Firmdale hotels, nails cool, casual luxury. The vibe is very much celeb-on-a-day-off, so nobody is going to give you a funny look if you pitch up for breakfast in tracksuit bottoms and slippers. The design throughout, however, is knowingly and appropriately exclusive: check out the Fernando Botero cat in the lobby or the sumptuous marble bathrooms, which go some way to explaining the hotel’s appeal with famous folk. The two small cinemas on-site might help too.
If you’re looking for a sweet hotel room in London, Soho deserves a place at the top of your list. Why? Because, despite breakneck-speed gentrification, it’s still managed to retain – just – its independent spirit. It’s home to the city’s best department store, Liberty, its best cinema, the Curzon Soho, and many of London's best restaurants, from budget-friendly street food on Berwick Street to the buzzy, no-booking likes of Bao, or the Michelin-starred Yauatcha. Similarly, when it comes to hotels – whether you're after a cheap and cheerful number or a glam hangout frequented by celebs – the heart of London welcomes all budgets. Here’s our picks of the best hotels in Soho.
Looking for more options? Check out London’s best Airbnbs
This article includes affiliate links. These links have no influence on our editorial content. For more information, click here.