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London’s best cheap shops

Bargains aren't hard to find in London. Here’s where to head if you don't want to break the bank

By Paula Akpan

London is known for its designer shops and high-end boutiques but nabbing yourself great clothing and vintage accessories doesn't always have to come with an eye-watering price tag. That's right, treating yourself to something nice doesn't have to hurt your pocket.

Whether you're trying to keep your spending down or you get your kicks from finding a bargain, we've put together our top picks for places to shop in style without splashing too much cash.

RECOMMENDED: The best flea markets and charity shops in London


Shopping Tottenham Court Road

Home to all things novelty, Flying Tiger is a real treasure trove. Offering cute home and kitchen accessories, stationary must-haves and party trinkets, this Danish chain is perfect for all ages and won’t break the bank (where else can you get a candle holder, a notebook and a storage basket for a tenner?). Whether you’re stocking your little ones up with colourful notebooks and pens, or on the hunt for that perfect plush cushion, you’ll definitely lose a few hours in Flying Tiger.


Shopping Womenswear Covent Garden

MUJI, the Japanese concept boutique, is a big hit with fashionable Londoners. You can expect all things practical and minimalist from this store, whether you’re after some storage units, a new winter wardrobe or even some brand new skincare products - nothing says practical better than buying your furniture at the same time you buy your new skincare routine. If you’re thinking about revamping your home, office or wardrobe, MUJI is the place for that pleasantly stripped-back look without eye-watering prices.



Shopping Home decor Mayfair

No matter how many cheap stores pop up around London, Primark will always remain one of the most trustworthy of them all. Mascara? £3. Bedside lamp? £3.50. Leggings? £6. With such dirt-cheap prices, it does mean that it balances out a bit with the in-store experience. Expect long-queues, a slim chance of getting into the changing rooms and chaos with the clothing rails. That being said, where else can you walk into with £50 and leave with an entirely new wardrobe?

H&M Oxford Street store
H&M Oxford Street store
Photograph: Alena Veasey/


Shopping High street Regent Street

For those of us who have grown up with H&M, we’ve watched it take on many aesthetics but now, the retail chain has finally settled on trying to deliver fast fashion in a sustainable way. Shopping at H&M is never an unpleasant experience, especially when you can grab yourself a few tops for under a tenner all together. Head here for cosy knitwear and comfy, basic tees.

TK Maxx store London
TK Maxx store London
Photograph: Martin Good/

TK Maxx

Shopping Womenswear St Giles

Expect bargains galore at TK Maxx, the high street mega chain known for promising huge savings (60%!) on big brands. While that may not always ring entirely true, there is always some kind of bargain, particularly on premium designer gems. So if you’re after a Kurt Geiger bag or feel like treating yourself to a Karen Millen dress, TK Maxx is where you can get them for a steal - as long as you’re prepared for them to be at least a few seasons old.

New Look store London
New Look store London
Photograph: freemind-production/

New Look

Shopping Womenswear Soho

If you’re after frills, cute ditzy prints or flattering cuts, New Look is always a good place to start. Catering to fashionable twenty-somethings and the stylish teen, this high-street favourite hosts a huge varied range of clothing. Whether you’re on the hunt for new work threads or after something more form-fitting for a night out, you can get some good quality clothing for your buck with some very nice dresses coming in at just under the £20 mark.



With a tagline of ‘original design, surprisingly low prices’, HEMA does exactly what it says on the tin. This Dutch home and lifestyle store is packed to the brim with kitsch gifts, home accessories and party necessities. And if you’re into your novelty stationery, this is the place for you - think daily planners adorned with animal illustrations, leopard-print patterned highlighters and notebooks adorned with pom poms for pocket-money prices.

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