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London has more than its fair share of identical high street chains – you can’t turn a corner in the city without stumbling upon an endless conveyor belt of Starbucks and Prets. But it’s also a place to indulge in some of life’s more niche concerns. Whether you wish to peruse the wares of a very particular whim or worship at the retail altar of your favourite obsession, London has a shop to suit. Very, very into smart-casual waistcoats? There’ll be a place for that. Devoted your life to the pursuit of the perfect mustard? Just let us consult our map.
We know one man’s door knob collection is another (wo)man’s barrel-aged whisky, so here’s our pick of London’s most niche, specialist and unusual shops.
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