Unless the show is very hot or the run is short, you should be able to shop around and get discounted tickets to any West End show via third party sellers like our own Time Out theatre tickets service and TKTS.
RECOMMENDED: Find more cheap and last minute theatre tickets
Cheap seats aren't guaranteed to be great seats but the open secret of London theatre is that many big shows release excellent day tickets and day-seats on the day of performance, generally at a cheap rate, available in person from the box office only. See below for show-by-show info on day tickets and Time Out's best West End offers.
Ongoing West End theatre ticket offers
A limited number of £20 stalls are available to buy for that day's performance from the box office at 10.30am.
Download the TodayTix app from http://www.kinkybootsthemusical.co.uk/tickets.asp and you can enter a daily web lottery to win tickets for that evening's performance
The latest theatre openings
London's theatre calendar is flooded with exciting new shows, big names and hotshot directors, and there's no way anyone can see them all. But here the Time Out theatre team have picked ten shows opening in London this month that you won't regret booking for.