Shop the City

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Shop the City

Shop 'til you drop during the annual city-wide retail event

Every year, for one day, over 1000 CBD retailers extend their hours and entice shoppers through the doors with crazy discounts, special offers and and cool events. All of the major CBD retail precincts get in on the action, including Emporium, QV, Melbourne Central, GPOThe Strand and the new St Collins Lane.

Highlight events this year include the following:

In Conversation with Jenny Kee and Linda Jackson (Emporium. $10. 5pm)
These legendary Aussie designers are renowned for their bold and colourful clothes. Romance Was Born takes inspiration from them and a whole room in the NGV's 200 Years of Australian Fashion exhibition is dedicated to them. Catch them in conversation with Paola Di Trocchio, Curator of Fashion and Textiles at the NGV.

Milkcow Pop-up
Milkcow is a Korean brand of organic soft-serve treat. Currently, Milkcow has a pop-up just off the Strand Arcade in Driver Lane, but for the shop the city bash they will bring their icy treats to the GPO steps for a few hours. (GPO. 6-9pm) 

I Scream Nails
Spend over $100 and score a free mani from nail-art gods I Scream Nails at this Melbourne Central pop-up. Available nail art will be inspired by Melbourne Central's extensive art work. (Level 2, Melbourne Central. 10am-10pm)  

Treasure hunt
Who can resist a treasure hunt, especially when there's $50 worth of goodies to stuff in a tote bag up for grabs. By one of the first 200 to register at the at the Guest Services Desk on level 2, follow the clues and other directions. (Level 2, Melbourne Central. 10am-10pm)

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