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In the past decade, SoMa, the formerly gritty neighbourhood south of Market Street, has emerged as one of the most vibrant, restaurant-packed regions of San Francisco. Though it’s now perhaps best known as a tech hub – Twitter, Airbnb, Yelp, LinkedIn, and countless others are headquartered here – SoMa isn’t all branded hoodies and e-scooters. Thanks to its smattering of nightclubs and galleries (not to mention the grande dame museum, SFMOMA), the neighbourhood maintains its arty edge – whether you're in the mood to sample fine wine and ogle rare art or throw back some local beers and dance till dawn. Apart from its culture, SoMa has plenty of places to wander outdoors, from AT&T Park (the only ballpark where kayakers compete to scoop up home run balls) to the idyllic Yerba Buena Gardens. And because most of the BART trains and MUNI buses converge along nearby Market Street, SoMa makes a convenient home base for exploring the city.
Hungry? Peruse our San Francisco eating and drinking guide.