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Take a peek inside NYC's Krispy Kreme flagship in Times Square

It's opening this September!

Written by
Danielle Valente

Times Square is due for something sweet: A 4,500 square-foot Krispy Kreme. 

Opening Sept 15 at 1601 Broadway, the 24/7 doughnut shop will take desserts to the next level, and you need to swing by for an original glazed—and then some. 

Krispy Kreme
Photograph: Courtesy Krispy Kreme Doughnut Corporation

"We all need a little joy right now and with that we welcome the Krispy Kreme flagship location to the heart of this great city," Tim Tompkins, president of the Times Square Alliance said in a statement. "We're thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience."

Expect a big-city-twist to a classic brand: You'll be able to enjoy your favorite flavors, and the shop will take things to new levels with a doughnut-making theater, where you can catch a two-foot-tall glaze waterfall and doughnuts whipping through conveyor belts.

Once you've snagged a snack (or two), be sure to pop a squat in the stadium-styled seating and score some fun merch—mugs, tees, and so on—before making your way out. Too busy to stay? No sweat: The street-side pickup window will be available 24/7! Don't forget to take a look at the world's largest Hot Light before you jet. 

Krispy Kreme
Photograph: Courtesy Krispy Kreme Doughnut Corporation

Even better? You can treat yourself to a Coney Island-inspired Big Apple doughnut, sold exclusively at the Midtown shop. It pays homage to the Brooklyn candy apples, right in the heart of the Big Apple.

krispy kreme
Photograph: Courtesy Krispy Kreme Doughnut Corporation

Before this Instagrammable dessert locale opens, be sure to venture to other sweet spots in NYC, like the new Sour Patch Kids Store or go back in time with a visit to Eddie's Sweet Shop, the oldest ice cream parlor in the city. We'll see you at Krispy Kreme

To learn more about the store's city and CDC safety protocols, visit

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